Ongoing SEO: Why it’s Significant to Your Roofing Company
By Melissa Bellas
It all starts with SEO for roofing companies. You’ve developed carefully crafted copy, eye-catching images and an impactful call to action. But no matter how much time and effort has gone into creating your perfectly developed website, it’s only useful if people can find it online.
In today’s competitive web market, SEO is more important than ever before. On any given day, Google processes 65,000 searches per second—a key indication of just how widely used search engines have become. The use of a search engine will likely start when a homeowner is looking to purchase a new water heater or someone new to town is seeking a landscaping service. A recent study from Advanced Web Ranking shows that about one-third of total traffic is garnered by the first result on Google—or any search engine. However, getting your website on the first page of Google doesn’t happen overnight. Successful SEO that adapts to changes in the algorithms that define website rankings is a continuous process.
Thousands of data points are reviewed each month by the SEO experts at RedBrick Digital to determine how searches are conducted and how to influence search algorithms. RedBrick websites consistently appear on the first page of Google and Yahoo for the most important search terms as a result.
Beyond the standard SEO activities—Google Analytics setup, monthly website reports, on-page site optimization—RedBrick’s SEO Plans take this a step further With integrated services that generate growth and drive ROI.
Evaluating & Improving Keyword Rankings for your Roofing Company
Every search starts with a need. Whether your customers are searching for “replacing a leaking pipe” or “electricians near me,” your website needs to rank for hundreds of keywords and cover all possible searches. RedBrick’s SEO specialists monitor your Google Analytics every month to determine your website’s performance. The pay-off to the time-consuming task of making adjustments to titles, heading tags and page content is ever-increasing visits to your website.
Keeping up with Google’s Algorithms
It’s a lot to keep up with Google’s releases of hundreds of algorithm updates each year! To ensure a high ranking on Google with their constantly changing algorithms, keywords need to be continuously modified and monitored. Your website is more likely to appear in top spots in searches for relevant keywords when your company can keep up with these algorithms.
At the local level competition is heating up, making it more important than ever to have your SEO optimized for clients and customers that could be searching for your home services company. As local customers want to find information about services in their local area, a generic corporate website is no longer cutting it. By tagging every field and identifying listing opportunities to expand your reach and fix outdated information, RedBrick Digital optimizes your local business pages for more than 100 digital directory websites.
The bread and butter of SEO is content marketing. Search engines love a steady stream of new content and frequently updated websites. You get ranked for new keywords when you publish more content on your site. The goal over time is for these keywords to move up to page one, which leads to more web visits. More visits can easily mean more leads and phone calls. This is essentially why content is king and one of the best ways to improve your site’s rankings.
While any local SEO strategy starts with establishing a Google My Business (GMB) listing, successful SEO takes this a step beyond just address and phone number, optimizing your listing with additional features. Present endless opportunities to increase your chances of showing up in Google’s Local Finder, Google Maps or organic local results with images, a call-to-action, a booking button feature (ideal for scheduling service calls and jobs!), online reviews and regular updates.
Monthly Sitemap Submission
Sitemaps are a necessity for any SEO strategy as they enhance the ranking of websites in search engine results.They offer the opportunity to inform search engines immediately about any changes on your site, in addition to improving navigation capabilities and making a site more user-friendly, so your ranking is optimized accordingly.
Nobody likes to wait…in fact, web pages with a slow load time tend to produce a lower average time on page and higher bounce rates. Even worse—a slow page speed has also been shown to negatively affect conversions. It’s time to step up your speed on both desktop and mobile sites, with Google now using mobile page speed as a ranking in their mobile search results.
Crawl for Errors Regularly – and Correct
“404 Page Not Found”… We’ve all been there. This and other crawl errors can be debilitating for your business, hindering the user’s search experience. “Crawling” refers to bots indexing all page contents for Google and search accuracy. Even with the ideal search query and keywords, duplicate content, broken links, missing elements and several other indexing issues prevent your website from appearing in a search results page. Crawl testing and reports need to be conducted and reviewed regularly to avoid such a fate. After all, what good is a broken website?
Monthly Fetch & Render
With capabilities to test desktop and smartphone crawlers to see how Googlebot renders each page on your site, Google’s fetch and render feature has proven to be a game-changer for SEO. The results can often shine an important light on potential problems, especially in areas that aren’t necessarily checked on a regular basis. Fetch and render is a “must-add” to your company’s technical audits, delivering key insight.