Customer Acquisition Strategy for Contractors

January 29, 2019

By Melissa Bellas Whether you’re a smaller business looking to grow or a large, well-known name in the industry, your target audience’s tastes and behaviors are evolving—no longer what they might have been ten years ago. Today’s customers’ viewing habits, interests and activities have changed. Yellow Page or print advertising in local newspapers are no […]

Six Reasons to Generate Reviews for Your HVAC Company

By Melissa Bellas People love to recommend companies that they’ve enjoyed doing business with and conversely, warn others of bad experiences they’ve had—word-of-mouth marketing has been around for centuries. Whether it’s a local eatery, healthcare office or contractor, people are more likely to use a recommended business. With the rise of online directories, social media […]

Your Guide to Rebranding Your Home Service Company

By Melissa Bellas Across home service industries, branding is often overlooked. And understandably so—with capital tied up in fleets, equipment and staff, little is left for branding initiatives. Consider this: Research shows that with consistent presentation of a brand, revenue is increased by 23%. And in just about any industry, the most successful industry leaders […]

Acronyms in Marketing: Why PPC Matters

By Melissa Bellas There are a lot of marketing acronyms out there: CTR, CRM, ROI, CTA. Trying to decipher the ones that matter most to your business can leave you feeling like you’re drowning in alphabet soup. With increased competition among home services companies vying for consumers’ attention in the bustling digital world, this acronym […]

Local Optimization: Getting Your Home Services Business on the Map

By Melissa Bellas When was the last time you used Google to search for a business in your local area? In all likelihood, you’ve probably done it multiple times in the past week. You’re not alone! Research shows that 89% of consumers search for a local business at least once a week, with 58% searching […]

Google My Business: Misconceptions You Need to Know

By Melissa Bellas Visibility on search engines is more important than ever in today’s competitive business environment with 97% of people searching online to find local companies. When a homeowner is looking to purchase a new water heater or for a contractor to add an addition to their existing home, or someone looking to move […]

4 Reasons Blogging Matters for Home Service Companies

January 28, 2019

By Melissa Bellas Blogging is one of the most effective tools to build your brand online and doing so on a frequent basis is a simple way to enhance your digital marketing efforts, attract prospective customers in your service area and drive traffic to your website. And with everyone from Fortune 500 companies to smaller […]